Chelsea striker Demba Ba insists he is not worried by the prospect of competition from a big-money off-season signing.
The 27-year-old moved to Stamford Bridge from Newcastle in January and has had to fight for a starting berth with 50-million pound man Fernando Torres.
Chelsea are known to be long-term admirers of Atletico Madrid striker Radamel Falcao.
With Romelu Lukaku impressing while on loan at West Bromwich Albion, there will likely be fiercer competition for places in 2013/14, but the Senegal striker says he is unconcerned.
"Everywhere you go, (competition) is there. It will always exist. I'm at one of Europe's biggest clubs," he told reporters.
"Each year, they're going to bring in a striker, that's part of football.
"It's what makes you better if you take it the right way. I work. I know what I can achieve.
"If they buy a new forward, it'll help me improve. I won't let myself be pushed around."
Chelsea take on Sparta Prague in the Europa League on Thursday, but will be without Ba who is cup-tied after previously featuring in the competition for Newcastle.